You’re taking too long (how long all your blog posts should take)


I have a client whom we'll call Kai. During our pre assessment, I asked Kai what was the average time it takes to write a blog post? Kai said it took her 8 hours write one blog post.

That's an incredible amount of time wasted. Her content was phenomenal, but her process was unremarkable. 8 hours for a single blog post is unproductive. 

Brain surgery is completed in less time. 

Babies are delivered in less time. 

You can fly from New York to Milan on a non stop flight in eight hours. 

The other night I asked on Facebook: What's the average time it takes to write a blog post?                 
                                                                                                                                      The answers varied significantly but with each answer I saw who had control of their business and whose business had control over them. Majority of the Facebook responses were similar to Kai. 28 to be precise.

Stop wasting your time...if you’re part of this 8 hours [plus] crew.

Blog posts should not take 8 hours!

You're taking too long to write your blog posts. Let's streamline the process.

Chic Systems Blog Process

  • Research & Brainstorm

  • Only have two tabs (preferably one) open on the computer 

  • Disable notifications on phone & computer

  • Start with the introduction for the post.

  • Write freestyle- just write. Don't edit misspelled words or incorrect grammar. Just write. Forget the backspace button. Just write.

*go do something else* 

  • If something new comes to you- write it down and add to post when editing. 

*Editing time- Welcome back!*

  • Correct the misspelled words and incorrect grammar. Hello DELETE button.

  • Organize the content.

  • Pick/create images and(or) gifs

  • Create related tags (SEO baby) - you do want people to read the post that you previously took 8+ hours to write.

  • Create a CTA (call to action) at the end of the post- Tell your reader what you want them to do.

  • Pick 2-3 catchy titles (1 is for the site and the others are to sprinkle on social media).

  • and POST!

Here's what you need to construct a remarkable post:

Editorial calendar or a content idea storage bank

Evernote & Evernote Web Clipper

Google Drive

Toggl if you're fancy

Time required: Two hours MAX

Here's how the process looks streamlined:

20 minutes to research & or brainstorm

30 minutes to write article  

15 minutes to edit & organize content

15 minutes for images

10 minutes to create 3 catchy titles

10 minutes to create tags

20 minutes to post and distribute to newsletter


The secret to streamlining this process is when you see articles that are relevant to a topic you know you plan to write about, clip it to an Evernote folder titled Research and tag the article with “blog post idea” and a relevant tag to the topic that you will recall. 

Create a folder in google drive to save images that you like and think you may want to share on your website. I have a folder for images and one for gifs.


Next time you get ready to write your blog post use Toggl and track how long it takes you. No worries toggl tracks projects spread over time if you need to write and resume in a day or so. Theres so many things you can do with the 6 hours you just saved. 

Click here to get more done in 4 days than you do now in 5.