Erin Condren for Business

Erin Condren for Business

Erin Condren has the cutest planners and accessories for the every day girl boss. Pin and read this post on how to incorporate Erin Condren products for your business or blog in 2016. Create a biz strategy and an editorial calendar to map out your marketing efforts for the year. 

You’re taking too long (how long all your blog posts should take)

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I have a client whom we'll call Kai. During our pre assessment, I asked Kai what was the average time it takes to write a blog post? Kai said it took her 8 hours write one blog post.

That's an incredible amount of time wasted. Her content was phenomenal, but her process was unremarkable. 8 hours for a single blog post is unproductive. 

Brain surgery is completed in less time. 

Babies are delivered in less time. 

You can fly from New York to Milan on a non stop flight in eight hours. 

The other night I asked on Facebook: What's the average time it takes to write a blog post?                 
                                                                                                                                      The answers varied significantly but with each answer I saw who had control of their business and whose business had control over them. Majority of the Facebook responses were similar to Kai. 28 to be precise.

Stop wasting your time...if you’re part of this 8 hours [plus] crew.

Blog posts should not take 8 hours!

You're taking too long to write your blog posts. Let's streamline the process.

Chic Systems Blog Process

  • Research & Brainstorm

  • Only have two tabs (preferably one) open on the computer 

  • Disable notifications on phone & computer

  • Start with the introduction for the post.

  • Write freestyle- just write. Don't edit misspelled words or incorrect grammar. Just write. Forget the backspace button. Just write.

*go do something else* 

  • If something new comes to you- write it down and add to post when editing. 

*Editing time- Welcome back!*

  • Correct the misspelled words and incorrect grammar. Hello DELETE button.

  • Organize the content.

  • Pick/create images and(or) gifs

  • Create related tags (SEO baby) - you do want people to read the post that you previously took 8+ hours to write.

  • Create a CTA (call to action) at the end of the post- Tell your reader what you want them to do.

  • Pick 2-3 catchy titles (1 is for the site and the others are to sprinkle on social media).

  • and POST!

Here's what you need to construct a remarkable post:

Editorial calendar or a content idea storage bank

Evernote & Evernote Web Clipper

Google Drive

Toggl if you're fancy

Time required: Two hours MAX

Here's how the process looks streamlined:

20 minutes to research & or brainstorm

30 minutes to write article  

15 minutes to edit & organize content

15 minutes for images

10 minutes to create 3 catchy titles

10 minutes to create tags

20 minutes to post and distribute to newsletter

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The secret to streamlining this process is when you see articles that are relevant to a topic you know you plan to write about, clip it to an Evernote folder titled Research and tag the article with “blog post idea” and a relevant tag to the topic that you will recall. 

Create a folder in google drive to save images that you like and think you may want to share on your website. I have a folder for images and one for gifs.

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Next time you get ready to write your blog post use Toggl and track how long it takes you. No worries toggl tracks projects spread over time if you need to write and resume in a day or so. Theres so many things you can do with the 6 hours you just saved. 

Click here to get more done in 4 days than you do now in 5.

 



Busy is the new black!

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I have a friend that's always busy doing nothing. I still haven't figured this out. At one point I thought maybe we really weren't friends and she's blowing me off. That wasn't the case though. Every time I’d call, I’d get her voice mail, which was full. Or if by miraculous chance I get her on the phone, she has to go. Days or weeks later she'll explain "it was nothing." One day in person I asked her about all the "nothing," and she was right it was nothing.

Simply put: if you aren't getting the things that you want done, it's nothing. It’s busy work. If your goals aren't being met, you're wasting time.

Busy is the new black! People posts on social networks all day about how busy they are like it’s a badge of honor. There’s nothing wrong with being legitimately busy: your time is occupied and you are satisfied with the time that you delegate weekly to work/school, family, and play. The glorification of being busy comes from people who aren’t productive, but rather doing busy work just for recognition or because we’re conditioned that being busy means we’re doing well. When someone asks, “how are you?” We respond, “busy.” Busy is not the new “I’m fine.”

What are you busy doing?  

One of my Facebook friends posted about wanting to start a business. I messaged her with three specific things that she could do to get started that night. She told me she was going to be so busy that night but would "try" to get to it that upcoming weekend. That night I saw four posts from her on Instagram and three on Facebook, all unrelated. She's still posting about "wanting" to start her business. I keep on scrolling. It sounds nice, but that’s not what she truly wants.

It is not enough to be busy. So are the ants. The question is: What are we busy about?

— Henry David Thoreau

We all make time for what's important to us. Just don't lie to yourself. Don't tell yourself that you want XYZ but you won't make time or a way to get XYZ. If you ask me to help you lose 10 pounds, but you tell me that you don't have time to eat right or workout. I'm going to tell you that you don't want to lose 10 pounds. It sounds nice. 

It helps to have a clear understanding what your goals are. Be very clear.

1.) Why do you want to do this?

2.) What do you have to give up for this goal?

3.) What won't you give up for this goal?

Don’t set goals based on what society thinks you should have or do. Set your own goals based on your desires.

One of my long term goals is to move to Fiji and open a bed and breakfast. During the off seasons, I want to teach the local children. Essentially, this is early retirement, but with fulfilling “work.” Living in a beautiful country and cooking delectable foods and embracing the locals. What a great job/retirement. If you’re ever in Fiji, you’ll have to come check me out! Your first two nights are on me  : ) When you book, just use the code: BUSYISTHENEWBLACK

We all need time for ourselves. All work and no play is a sad boring life. We need good laughs with our friends. Date nights with ourselves and loved ones. Sleeping in every now and then and wearing our pajamas all day. This down time is needed. We all need a recharge. However, just like a battery, it’s pointless to recharge it if you never took it off the charger.

If you aren’t busy working towards your goals, what are you working towards? The next time you verbalize “I’m busy,” think if you are really busy or are you just going through the motions with busy work.

If you want to lose that 10 pounds or start that business or go back to school examine your weekly schedule. Where do you have at least thirty minutes to spare? I know you have more than thirty minutes, but lets starts there. The first two women that are serious about making some sort of change and are ready to get BUSY working on themselves, email me and I’ll gift a session to you.

Live. Love. Action

1. Examine your schedule: work/school & play for the past week to determine where your down time is.

2. Give yourself thirty minutes each day to just breathe and appreciate life.

3. Get busy living! No more busy work!